How important is marketing for one company can be seen through the number of marketing agencies that are operating on worldwide scale these days. No company can achieve any kind of success if it doesn’t plan out its marketing strategy on how to present its products to targeted customers. The headache is even bigger with so many services being offered to promote a product. But as online marketing and public relations are becoming a priority in every strategy, some old but effective marketing tools are being forgotten. Such services are offered by postal offices who still play a big role in society, despite the fact that everyone communicates through e-mail these days. Most entrepreneurs and established companies that want to grow overlook these services and choose more sophisticated strategies where competition is high. This leaves postal services like direct bulk mailing and finishing services to be left to those companies which can identify such golden opportunities.
The major service that postal offices offer to companies in their marketing efforts is bulk mailing. Bulk mail offers companies a way to directly communicate with customers through personalized mail that receivers will most likely read. It is a better option than an e-mail because it is more reliable. This solution also allows companies to create better targeted market segments and address them in the most efficient way.
But beside this main service that post offices offer, there are many other side services that can help you in your business venture. For instance, for special promotional price you can use fulfillment services or finishing services for your products. Most companies don’t get informed about these and miss out on opportunities to improve their marketing strategies and cut costs at the same time. Think of how much money will be wasted when all the packing, wrapping and finishing services are done by hand in one of the company’s facilities and compare that to the package prices that postal services offer.
Apart from these, marketing as a concept is based on creativity and open minds so in the end, it is up to marketing managers to identify chances of success and make the best out of them. This means risk taking, but as any entrepreneur would say: Not taking risks is the greatest risk of all.
